After competing successfully in a nationwide procurement tender Open Space Creative was appointed and immersed into creating the Scotland presence at the Lorient Interceltique Festival in Lorient which is one of the largest consumer festivals in Europe with over 750,000 visitors to the town over a ten-day period.
Scotland was the host nation for the event and we were provided with a 750 metre square car park to turn into a theatrical showcase of the best that Scotland has to offer. Our design focus was based on music, food, tourism and heritage with an emphasis on Scotland’s Celtic connections with other Celtic Nations. We produced daytime and evening events to packed audiences and showcased “Scotland’s best” with food, drink, music and golf stalls through which visitors could engage.
Our detailed design work in both three and two dimensions resulted in Open Space Creative working closely with the National Museum team and partners that included the National Library of Wales (NLW), Amgueddfa Cymru – National Museum Wales (AC-NMW), Royal Commission on the Ancient and Historic Monuments of Wales (RCAHMW), and Cadw, and local history and heritage groups and organisations in the Monmouthshire area to deliver a stand at the National Eisteddfod of Wales in Abergavenny named Y Lle Hanes (The History place).
Through initial storyboards we our graphics team produced exciting and engaging graphic panels, which were interspersed around the marquee interior at the festival.
Designing for retail and point of sale has challenges but within an exhibition consumer environment these can be heightened. Fortunately Open Space Creative have a vast amount of experience in working at both trade and consumer events, exhibitions and festivals.
Our staff are fully trained in health and safety and food hygiene and we have the design expertise to ensure all retail and exhibition displays are created to give maximum impact to the product on display as well as back of house kitchens and storeroom facilities are equipped properly to perform the function they require. Our work at Speciality Fine Food Show has created display stands and point of sale units for a variety of different sized business attending the event.
“The stand looked the part on site. It provided a professional backdrop from which to raise awareness of our business sector to influencers within the industry and to seek new business opportunities.”